Ulta Beauty

Shop beauty online with Ulta Beauty, the all-in-one app for cosmetics, skincare, haircare, and professional salon services. Get personalized recommendations, exclusive deals, and instant access to your rewards—all from your phone.

Track and redeem your Ulta Beauty Rewards™ points anytime, anywhere. Activate membership benefits and unlock app-exclusive offers designed just for you. Build your points faster and enjoy member-only perks with every purchase.

Discover your perfect match using innovative tools built into the app. Try products virtually with GLAMlab®, find your ideal foundation shade with the Shade Matcher, and get personalized skincare recommendations through Skin Analysis. Shop smarter by browsing by category, filtering by brand, price, rating, and new arrivals. Explore exclusive brands and emerging voices in beauty—Ulta Beauty celebrates and amplifies underrepresented creators in the industry.

Make conscious beauty choices that align with your values. Shop Conscious Beauty at Ulta Beauty® and discover brands committed to Clean Ingredients, Vegan formulations, Cruelty Free practices, Sustainable Packaging, and giving back to communities. Every purchase supports the values that matter to you.

Book beauty services directly through the app at The Salon™ at Ulta Beauty. Schedule hair services, waxing and brows, makeup and lashes, skin treatments, and ear piercing at your nearest location. Turn on push notifications to stay in the loop about app-exclusive deals, local salon events, and new product launches. Download Ulta Beauty today and bring your beauty routine into your pocket.